Digital marketing is the process of promoting products, services, or brands using online and digital channels such as: Search engines (Google, Bing, Yahoo, Baidu) Websites and blogs Social media platforms (Facebook, Instagram, LinkedIn, etc.) Email marketing Online advertising (Google Ads, social media ads) Mobile apps and SMS marketing. To connect with potential customers where they spend most of their time  online and convert them into leads or sales. 

Digital marketing is the use of digital technologies and platforms promoting products, services and brands to potential customers. Digital marketing is no longer optional — it’s essential. Whether you’re a start-up or a global enterprise, digital marketing offers the tools to connect with customers, build brand awareness, and drive growth in a competitive marketplace. The scope of digital marketing is very broad and rapidly growing, especially as more people and businesses move online. It offers huge career, business, and income opportunities across many industries.